Press Materials

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One Sheet
"Party" promo photo
"The Future Doesn't Need Us" cover
"Naked EP" cover

Music and Show Reviews

The bi-coastal through Brooklyn outfit has quietly existed since 2005, but Endings is my first exposure to their sound. In short, I Am The Heat is a tempest of fun; the three tracks on Endings are brief explosions of garage pop with elements of contemporary indie individualism. Jameson Edwards leads the band through the playful tracks highlighted by "Famous", a collision of bubblegum sixties pop, kinetic energy, and sardonic lyrics. "Wake Up" encapsulates the band’s ability to craft a memorable hook and the refrain of "shake it up, oh come on baby, shake it" will refuse to leave your brain. One consistent point of interest is the well-placed keyboards in both of the aforementioned songs; the appearances are fleeting, but the subtle bursts of electronic noise gives an edge to songs that otherwise retain an air of infectious, yet safe, pop. The addition of Ava Farber has given I Am The Heat an injection of both new blood and richer harmonies. She and Edwards work in wonderful tandem on the title track, as their buoyancy is undeniable and the musical spark between them is nearly tangible. This is an effort in which three songs are not enough.

— Rich Quinlan for Jersey Beat, October 2012 | source

No song embodies these guys better than What Would Lou Reed Do. This song reminds me of the end of Wayne’s World when Crucial Taunt is playing to get Mr. Big to give them a record contract. It’s chaotic raucous and fun. That's how I think of I Am The Heat.

— Zac Clark for Rocker Tycoon, December 2011 | source

I AM THE HEAT - Brooklyn garage-punks who impressed with taut, wiry songs and excellent musicianship.

— Jim Testa for Jersey Beat, September 2011 | source

I Am The Heat not only were the heat, but brang it. I instantly fell in love with the singers’ voice. I began to imagine picnics with the voice, what the voice and my babies would look like, etc. The music was very energetic and reminded me of Wolf Parade. These guys were so much fun and their set was one of the highlights of the night. Once I Am The Heat came on I noticed that there were projections all over the room of characters from Alice in Wonderland, I saw my friend Norm Francoer and he told me he was responsible. As the night wore on my notes became jumbled from exhaustion, thanks the day job or inebriation thanks bartender Scott Anderson. So I will tell you that as of 11:45 on Thursday I Am The Heat were WONDERFULL, very psychedelica, super MOD, Incense and Peppermint meets the Hold Steady. Does that make sense? Synthesized syncopathic Mania and this Jam referenced Adderall.

— Noda Effen Schumacher for Glocally Newark, January 2010 | source

I Am the Heat declares The Future Doesn't Need Us, but I do need to acknowledge the garage dance rock of their EP from this past year. It's got a club heavy vibe but with plenty of rock 'n' roll dustups. "What Would Lou Reed Do" takes a punk rockabilly to a White Denim hand claps/gang vocals indie scheme. White Denim comparisons come on "Silver Skies" also with its vocal round during the bridge. White Denim attempts such vocal chances, but I Am the Heat is even more courageous. The song on the whole sounds like a more out of control 60's Kinks laid on top of fuzz bass. The vocal and bassline on "Your Monsters" make me think of the ska-skewed rock of the Woodentops.

— Music Spectrum, January 2009 | source

NY rock / pop with a new wave power pop sound that have a cool beat with a garage feel of 60’s fury added in.

— Toxic Flyer Fanzine, Issue #38

Tuesday, July 15: Today marks the arrival of The Future Doesn’t Need Us, a bouncy EP from Brooklyn trio I Am The Heat (above), a crew of jovial chaps who dig sweaty dance parties -- both playing them and shaking their hipster booties at them. Taking inspiration from N.Y.C post-punk trailblazers Television and Talking Heads, Heat offer up this five-track introduction, which includes debut single "What Would Lou Reed Do," the tale of a boy or girl who straddles the line between "trouble and fun." Head to their MySpace page here and get their previous EP, Naked, here.

— Out Magazine, July 2008 | source

Another New York indie band, I Am The Heat have been around since 2005, with already three EPs under their belt (Cars Like Oceans, Selections from the Silver Skies, and Naked), and they have a new one called The Future Doesn't Need Us.

I just checked, the new EP won't be available until July 15th, but I wanted to mention them today because they are playing tonight at Make Music in New York. There will be an official record release party on August 2nd at a yet to be determined location.

Listening to their album, I get the impression that this production is very garagey and DIY (do it yourself). It's also infectiously fun to listen to them having a good time on such songs as "What Would Lou Reed Do" and "Dream Machine".

The EP ends with a seemingly slow song, "Tonight (And I'll Save You)", that is until near the end where it picks up into a frantic frenzy.

I like the idea that they don't take themselves too seriously and I also like the idea of having Morrissey on their Top 8 (because they sound nothing like the depressing mopester).

You can pick up The Future Doesn't Need Us as well as Naked on High Five Records.

— We Heart Music, June 2008 | source

I Am The Heat’s EP “The Future Doesn’t Need Us” seems to be un-mixed and accidental. The album sounds like a bunch of high-school kids playing at being a band after school but good enough to pull off winning talent shows and being excepted by their peers as the “gonna make it” band.

But after a couple listens, I’m convinced the innocent lo-fi production and barely there vocals are on purpose! Hey guys…is this on purpose?!? I have to know because I like it. The one dimensional sound provides just the right amount of flatness to convince you of I Am The Heat’s sincerity and a promise of great things to come. By the time the second track ‘Your Monsters’ quques up and finishes you may as well forget it. You’re hooked. You’re dancing. You’re adding their songs to your iPod. And if you’re the editor of Unsigned The Magazine, you’re thinking of featuring them.

{Editor’s Note – Yup, I wanna feature them}

— Unsigned The Magazine, June 2008 | source

Those guys are from a NY-Brooklyn based band. We like it at the first glance.

Maybe because we fit ourselves in the urban-indie-rock-kinda-dancing mood [Our default mood. Come and dance with us, babe].

This track came out to me in a good blog, Bag of Songs. And as people are looking for it here, I decided to share too.

The song’s name is ‘What would Lou Reed do?’ and sounds like post-rock NY clubs. Perfect.

— 2 Many Weirdos, June 2008 | source

Energetic, foot tapping indie-rock with enough underlying pop melodies to get you up and dancing while converging on similarities between an over crowded dorm room party and an over crowded basement show. I Am The Heat leaves a memorable and much desired buzz in ones ears with songs about having fun and living in the moment. It’s safe to say, The Future Doesn’t Need Us will attach like an addiction on first listen. What Would Lou Reed Do, Dream Machine & Tonight (And I’ll Save You) are some of the standout tracks and not to mention, three of my favorite tunes. The album cover reminds me of Pink Floyd’s Dark Side of the Moon. If you’re looking for new music to rock out to, that’s beat driven rock, pop, with influences ranging from Les Savy Fav, The Cars, The Jam and Television, then The Future Doesn’t Need Us if right up your alley.

— Sound Collective Zine, June 2008 | source

Brooklyn, New York's I Am The Heat is rock, pop, garage, art rock and electro all at once, with the energy to do it all. The band says it best themselves, "We like basement shows, pool parties, road trips, late nights, the stereo up too loud, cute girls in skirts, minimalist design, biking, skateboarding, slip 'n slides, summers, winters, whiskey and friends."

— Local Vertical, June 2008 | source

Hot from the inbox, this one's got it all, hand claps to start it off, punchy organ riffs, smoking guitar, all wound up in nice, tight, driving rhythm section of bass and drums. Kicking sixties garage rock meets the sound of modern day Brooklyn for one hot summer single. Take a walk on the wild side and check it out. Great stuff from I Am The Heat, and there's plenty more of it at their myspace page.

— Bag of Songs, June 2008 | source

Brooklyn trio, I Am the Heat are not like other snooty New York bands. Their fun brand of dancable power pop have made them a Long Island favorite. Last year they released their debut EP entitled Naked EP. Now they are readying their next release, an as-of-yet untitled EP. Even though the EP does not have a name, it does have a lead single. Check out "What Would Lou Reed Do", a fun summer jam perfect for your upcoming pool party. Enjoy!

— Surviving The Golden Age, June 2008 | source

Brooklyn's I Am The Heat are set to release their second EP, "The Future Doesn't Need Us," on July 15, 2008. Prior to receiving this album to review, I had heard of the band but hadn't heard any of their stuff. When I put my copy of The Future Doesn't Need Us into my car stereo, I was immediately captivated by the raw post-punk, garage-band feel of the band.

The album opens with Dream Machine, which starts with a steady drum beat that gives you the general feel of the song. About 5 seconds later, the bass and guitar kicks in, followed by the vocals. It's hard to deny that the rhythmic feel portrayed in the opening track sets the tone for the rest of the EP. I Am The Heat is able to capture that dance-able Friday night garage band sound that so many bands try to achieve, but fail.

The rest of the EP takes the lead of the first song, and is heavy on percussion and bass. When you combine the strong bass and drum backbeat (Anthony Dines and Mike Horaz) with the accentuated guitar chords (Jameson Edwards), a sound is created that can really only be described in one word-- amazing. My personal favorite song was What Would Lou Reed Do. It seems to be one of those tunes you can't help but tap your feet to. The clapping at the beginning will for sure be a crowd-pleaser. The vocals are rough, but not unbearable. They seem to carry the perfect range for what one would expect of a garage-band, gone big. I can't help but think that this song screams "Guitar Hero's newest rock-out tune."

The album comes to a close with Tonight (And I'll Save You), which is of a different style than the rest of the EP. With mellow vocals and a relaxed guitar line, this song shows a different, but not bad, side of I Am The Heat. The keyboard riffs seem to add the finishing touch to this tune, and definitely help to send the EP out on a good note.

Overall, the album is pretty good. I'm impressed with I Am The Heat but would recommend a little more time on the production end of the recording. The songs are great, the band is talented and full of potential, but the production is a little sloppy. With some better (more clear) mixing, this band could definitely make it. This album seems to be one that both, my father (in his 40s) and I (am 19) can both find enjoyable. The garage band sound, when done right, is always a winner in my book, and I Am The Heat definitely know how to do it right. The Future Doesn't Need Us is the perfect way for I am The Heat to introduce themselves to us because it tells us one thing very clearly: I am The Heat are the next big thing.

Overall Rating: 8/10

— Under The Gun, May 2008 | source

Pop-punksters, I Am The Heat, have released their debut 5-song EP, The Future Doesn't Need Us. Another candidate for the feel-good song of the summer, "What Would Lou Reed Do," should be the soundtrack at endless pool parties all season long. Check it out at their myspace page, www.myspace.com/iamtheheat

— The Ripple Effect, May 2008 | source

I Am The Heat is a lot of fun. These Brooklyn boys are all about dance-friendly beats — and pool parties, apparently. What more can you ask for? Two songs that you can’t download anywhere else, that’s what. Which is why I was stoked when they passed on a couple of tracks from their upcoming record, The Future Doesn’t Need Us.

— Buzzgrinder, May 2008 | source

Brooklyn, NY based I Am The Heat will release their 2nd EP, The Future Doesn’t Need Us in July of 2008. I Am The Heat are a post-punk art rock/garage rock band. The Future Doesn’t Need Us mixes funky bass lines, disco drum beats and eclectic guitar work to back the pleasant lead vocals of Jameson Edwards.

There is a bit of a lo-fi quality to The Future Doesn’t Need Us, ala The Figgs’ early work, but as the EP progresses to songs such as Silver Skies and Tonight (I’ll Save You), a little more polish is evident. Dream Machine is ultimate garage sound, and Your Monsters is almost purely danceable power pop. What Would Lou Reed Do is a frenetic exercise in pure post-punk pop.

In the end, I thought this was a solid recording. It didn’t blow me away, but I Am The Heat are obviously a talented trio. The recording is worth a listen to see if it catches you, and I would highly suspect that a live show would be worth your time if you happen to be in the city.

Rating: 3 Stars (Out of 5).

— Wildy's World, May 2008 | source

IATH’s Naked EP is much of what one would expect from what’s being cranked out of the depths of Brooklyn hipsterdom. Replete with punchy Les Savy Fav-esque instrumentation, sassy danceable melodies and a little bit of Dischord history rumbling through the bass lines, the Williamsburg four-piece, in the current version of their permutable lineup, delivers an all-around solid EP. The disc covers a pleasant amount of ground beyond the hurried snap of its first few tracks, bringing in a melodic romance on “Tiny Tigers” that makes the effort more lush and well-rounded on the whole. Vocals suffer from lack of development in some spots, but the minimalism works elsewhere, like in “Race To Red Light,” the fantastical hat-tip to Q & Not U. IATH shows that there are few reasons not to get naked.

— Melisma Magazine, December 2007 | source